AI TRAINING
Custom AI Model Training Workshop | Build a Safe, Private AI Assistant
Learn how to build, control and use AI systems safely and responsibly
What Is the Custom AI Model Training Workshop?
The Custom AI Model Training Workshop is a hands-on session that teaches how AI systems work, where they fail, and during the session, we build a personal and private foundational AI model.
Participants leave with practical understanding and a controlled AI system aligned to their organisation’s needs.
Participants leave with practical understanding and a controlled AI system aligned to their organisation’s needs.
Learn More About EchoNorth
Many organisations experiment with public AI tools without fully understanding how they work, where they fail, or what risks they introduce. This can lead to inconsistent outputs, data concerns and loss of trust in AI-supported work.
The Custom AI Model Training Workshop is designed to address this gap. It combines clear explanation, risk awareness and practical model building, enabling teams to move from experimentation to controlled, responsible use of AI.
The workshop is suitable for public and private sector organisations, including those operating in regulated or risk-sensitive environments.
The Custom AI Model Training Workshop is designed to address this gap. It combines clear explanation, risk awareness and practical model building, enabling teams to move from experimentation to controlled, responsible use of AI.
The workshop is suitable for public and private sector organisations, including those operating in regulated or risk-sensitive environments.
Foundations
What the Workshop Covers
Participants gain a clear, non-technical understanding of:
• How AI models work
• Why outputs can fail or hallucinate
• Common misconceptions about AI capability
• Where public AI tools introduce risk
• Why outputs can fail or hallucinate
• Common misconceptions about AI capability
• Where public AI tools introduce risk
This is particularly important for public-facing and regulated organisations.
Model Building
Participants work through:
• Defining a clear AI role and purpose
• Structuring inputs and responses
• Creating a private foundational AI model
• Aligning outputs to organisational needs
• Structuring inputs and responses
• Creating a private foundational AI model
• Aligning outputs to organisational needs
The focus is on control and predictability, not experimentation.
How It Works
How the Custom AI Model & Build Workshop Works
The workshop is delivered as a structured, interactive session designed to balance learning with practical application.
• We begin by establishing a shared understanding of AI fundamentals and risks
• Participants explore how AI behaves and where failures commonly occur
• A private foundational AI model is designed and built during the session
• Outputs are reviewed to ensure clarity, alignment and control
• Guidance is provided on how the model can be used and evolved safely
• Participants explore how AI behaves and where failures commonly occur
• A private foundational AI model is designed and built during the session
• Outputs are reviewed to ensure clarity, alignment and control
• Guidance is provided on how the model can be used and evolved safely
Participants leave with both knowledge and a practical foundation.
About This Training
Workshop Structure and Modules
Module One
AI Foundations, Limits and Risks
This module explains how modern AI and language models work in practice.
Teams learn:
• What large language models actually do
• Why AI can sound confident while being wrong
• Common risks when using public AI tools
• Safe and unsafe use cases for SMEs
This foundation ensures informed and responsible AI adoption.
Teams learn:
• What large language models actually do
• Why AI can sound confident while being wrong
• Common risks when using public AI tools
• Safe and unsafe use cases for SMEs
This foundation ensures informed and responsible AI adoption.
Module Two
Prompt Engineering That Scales
Participants learn advanced prompt engineering techniques that replace trial-and-error prompting.
This includes:
• Structured prompt frameworks
• Setting clear roles, goals and constraints
• Controlling tone, voice and output format
• Reducing variability and hallucinations
These techniques are used immediately in the live model build.
This includes:
• Structured prompt frameworks
• Setting clear roles, goals and constraints
• Controlling tone, voice and output format
• Reducing variability and hallucinations
These techniques are used immediately in the live model build.
Module Three
Live Custom AI Model Build
This is the core of the workshop.
Participants:
• Build a private AI model using structured files
• Train it on public business information only
• Define behaviour, boundaries and workflows
• Test and refine outputs during the session
By the end of this module, the custom AI model is functional and reusable.
Participants:
• Build a private AI model using structured files
• Train it on public business information only
• Define behaviour, boundaries and workflows
• Test and refine outputs during the session
By the end of this module, the custom AI model is functional and reusable.
Module Four
Next Steps and Expansion
The final module focuses on how the model can evolve.
Teams learn:
• How to expand the model for new use cases
• When to add retrieval or structured data
• How to maintain consistency across teams
• How custom models support AI visibility and GEO
This ensures the model grows with the business.
Teams learn:
• How to expand the model for new use cases
• When to add retrieval or structured data
• How to maintain consistency across teams
• How custom models support AI visibility and GEO
This ensures the model grows with the business.
Beyond AI Training
What You’ll Be Able to Do After the Workshop
After building the foundational model, you will have an on-brand personal AI assistant that can help write copy, proposals, emails, plans as well as provide suggestions and opportunities and behave just like an experienced business executive.
After completing the Custom AI Model Training Workshop, teams can:
• Produce consistent, on-brand AI outputs
• Reduce editing time and rework
• Use AI safely across multiple roles
• Scale AI usage without losing control
• Extend the model into marketing, sales and operations
• Prepare for machine-readable websites and AI visibility
• Produce consistent, on-brand AI outputs
• Reduce editing time and rework
• Use AI safely across multiple roles
• Scale AI usage without losing control
• Extend the model into marketing, sales and operations
• Prepare for machine-readable websites and AI visibility
Audience, Integration & Outcomes
Who the Workshop Is For
This custom AI model workshop is suitable for:
• Public sector teams and services
• SMEs and private organisations
• Leadership and decision-makers
• Digital, policy, communications and operational teams
• SMEs and private organisations
• Leadership and decision-makers
• Digital, policy, communications and operational teams
No technical background is required.
How This Workshop Fits With Other Services
The Custom AI Model Training Workshop often:
• Follows AI Strategy & Insight to clarify priorities
• Precedes Custom AI Builds for operational systems
• Supports Business Uplift & Capability Development
• Complements Machine-Readable Website Training
• Precedes Custom AI Builds for operational systems
• Supports Business Uplift & Capability Development
• Complements Machine-Readable Website Training
It can be delivered as a standalone workshop or as part of a wider programme.
What Participants Leave With
Participants gain:
• A clear understanding of how AI works and where it fails
• Awareness of risks and responsible use
• A private foundational AI model
• Confidence to use AI safely and effectively
• Guidance on next steps, if required
• Awareness of risks and responsible use
• A private foundational AI model
• Confidence to use AI safely and effectively
• Guidance on next steps, if required
The emphasis is on capability, not dependency.
Delivery Format
The Custom AI Model Training Workshop can be delivered:
• As a focused half-day or extended session
• On-site or remotely
• For single teams or multiple departments
• As a standalone workshop or part of a wider AI programme
Workshops can also be bundled with AI builds, audits or website projects.
• As a focused half-day or extended session
• On-site or remotely
• For single teams or multiple departments
• As a standalone workshop or part of a wider AI programme
Workshops can also be bundled with AI builds, audits or website projects.
Frequently Asked Questions
A custom AI model is a private, structured AI system designed around specific organisational needs. It is controlled, predictable and aligned to defined use cases rather than generic public AI behaviour.
No. The workshop is designed for non-technical participants. It focuses on understanding, structure and safe use rather than coding or system development.
No. The workshop builds understanding and a foundational model. Operational systems may follow later if appropriate, but are not required.
Yes. The workshop is designed to be risk-aware, responsible and suitable for public-facing or regulated environments.
The workshop is typically delivered over a focused session of several hours, allowing sufficient time for learning, discussion and practical model building.